Branded entertainment is the catchphrase that every marketer in town is throwing around in meetings and at cocktail parties, but the big questions remain: What will state-of-the-art programs look like in the future? How do you measure them? How do you make the deal? What's fair market value for getting a product into a film, sports arena, TV show or theme park? And does it all really work?
Marketing in the 21st century demands innovation, creativity and the next "big idea," yet every idea today is fraught with risk and competition. Success is in the hands of marketing professionals with vision, courage and commitment.
THE NEXT BIG IDEA will showcase the visionaries and exceptional marketers who are reinventing the business with original ideas and innovative strategies that work. These leaders will discuss how to move beyond licensing agreements and product placement - past traditional sports and event marketing - to entertainment-as-marketing events.
THE NEXT BIG IDEA will explore the rapidly changing world of nontraditional marketing and media, with updates on developments in branded entertainment. The news continues to focus on the convergence of marketing, music, sports and Hollywood as innovative strategies for brand marketing and positioning. The Next Big Idea is designed for the best and the brightest in the entertainment economy. For one full day, our audience of high-level brand marketing executives will hear from the new breed of marketers who are rewriting the playbook for nontraditional marketing and branded entertainment. Panels, keynotes and networking opportunities make The Next Big Idea the single most important event to attend for anyone who is looking to use imagination and creativity to cut through the clutter in enhancing a brand.
