2006-west
2005-east
2005-west
2004

THE NEXT BIG IDEA - west: THE FUTURE OF BRANDED ENTERTAINMENT January 17, 2006 - Renaissance Hollywood Hotel

Don't miss this opportunity to pre-order a DVD of the top-rated sessions for only $195!

SPEAKERS AT THE INDUSTRY'S MOST COMPREHENSIVE CONFERENCE INCLUDE:
Stephen Berkov, director of marketing, Audi of America
Cindy Gallop, former chairman, BBH and co-chair, Branded Content Marketing Association
Carol Goll, general manager, brand experience marketing, Mercedes-Benz USA
Julie Lee, vp/mobile sales & licensing, Universal Music Mobile
Tom Mazza, president, Madison Road Entertainment
Sarah Nettinga, director of film, tv and music entertainment, NASCAR Digital Entertainment
Alan Rosenberg, president, Screen Actors Guild
Ben Silverman, chief executive officer, Reveille LLC
Gene Simmons, Simmons/Abramson Marketing and co-founding member, KISS
Patric Verrone, president, Writers Guild of America, west
Pre-order now, or visit again soon to see which sessions are included on the DVD.

THE NEXT BIG IDEA - east: THE FUTURE OF BRANDED ENTERTAINMENT
October 19, 2005 - Grand Hyatt New York

NEW DIRECTIONS IN MARKETING: MANAGING THE ENTERTAINMENT MALAISE Dr. Jim Taylor, Futurist and Vice Chairman, The Harrison Group		PRODUCT PLACEMENT AND VIDEO GAMES Dr. Henry Jenkins, Director, MIT Comparative Media Studies Program
HOW TO MAKE THE DEAL Fred Bernstein, Entertainment Partner, Manatt Phelps & Phillips Alison Lange, Senior Director of Marketing, Massive Jeff Greenfield, EVP, 1st Approach Ralph Simon, Chairman, Mobile Entertainment Forum - Americas Moderated by Susan Butler, Legal & Music Publishing Editor, Billboard		HOW TO MEASURE THE DEAL Kevin Hooks, Vice President/General Manager, UPP Entertainment Marketing Bret Itskowitch, SVP, Director Strategic Integration & Entertainment, MediaCom U.S. Chris Monaco, Director of Entertainment Marketing, Allied Domecq Spirits, North America Todd Peters, VP, Corporate Branding, Staples Moderated by Hamet A. Watt, CEO, NextMedium
NO BOUNDARIES IN THIS RING Linda McMahon, Chief Executive Officer, World Wrestling Entertainment, Inc. Interviewed by Georg Szalai, NY Bureau Chief & Business Editor, The Hollywood Reporter

THE NEXT BIG IDEA - west: THE FUTURE OF BRANDED ENTERTAINMENT
January 20, 2005 - Regent Beverly Wilshire, Los Angeles

If you missed January's landmark "The Next Big Idea" conference, don't miss this opportunity to purchase a DVD of the top-rated sessions for only $195!

Over 400 C-level and senior marketing executives from the world's largest and most influential brands, networks and agencies attended these discussions concerning the future of advertising, from companies including:

Allied Domecq; America Online; Barnes & Noble; BBDO; Blockbuster Inc; Buena Vista Home Entertainment; Clear Channel Entertainment Properties; Coca-Cola; Creative Artists Agency; Deutsch LA; DreamWorks; Electronic Arts; EMI Music Marketing; Fox Broadcasting; Hallmark Channel; House of Blues; IMG; J. Walter Thompson; Korn/Ferry International; Loeb & Loeb LLP; Mary Kay Inc.; Mattel; Mediavest; MGM; Microsoft Corporation; Miramax Films; MTV Networks; Manatt, Phelps & Phillips LLC; McKinsey & Company; NBC Universal; New Line Cinema; Nickelodeon; Pepsi-Cola Entertainment; Reveille; Sony Pictures Television; Sports Illustrated; Starbucks; Starcom Worldwide; TBWA\Chiat\Day; Toyota; Turner Broadcasting; 20th Century Fox; Universal Orlando; Universal Studios Hollywood; Visa International; Walt Disney Company; Warner Bros.; Yahoo!; Young & Rubicam, and many more.

DVD includes full presentations from:

PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT AND THE CREATION OF BRAND POWER: WHEN WORLDS COLLIDE Dr. Jim Taylor, Futurist		UPDATE ON THE ENTERTAINMENT ECONOMY Michael J. Wolf, Director & Global Leader, McKinsey & Company's Media & Entertainment Practice
DISSECTING THE DEAL Fred Bernstein, Manatt, Phelps & Phillips Chris Monaco, Director of Entertainment Marketing, Allied Domecq North America Ben Silverman, Chief Executive Officer, Reveille Stephanie Sperber, EVP, Universal Studios Partnerships Lance Still, SVP, National Promotions, New Line Cinema Moderator: Karen Benezra, Editor, Brandweek		KEYNOTE Tim Leiweke, President & Chief Executive Officer, AEG
MUSIC AND LIFESTYLE Eric Hirshberg, Managing Partner, Executive Creative Director, Deutsch L.A. Ken Lombard, Senior Vice President, Starbucks Phil Quartararo, Executive Vice President, EMI Music North America Discussion leader: Tamara Conniff, Co-Executive Editor, Billboard		CLOSING KEYNOTE: BRANDED ENTERTAINMENT IN THE REAL WORLD Joey Carson, Chief Executive Officer, Bunim-Murray Productions

THE NEXT BIG IDEA - east: THE FUTURE OF BRANDED ENTERTAINMENT
May 7, 2004 - Sheraton NY Hotel & Towers, New York

THE FUTURE OF BRANDED ENTERTAINMENT
Jim Taylor, Futurist

WHAT'S THE NEXT "KILLER CONTENT" IN FILM, PROGRAMMING AND GAMING?
Elie Dekel, Creative Artists Agency
Keith Ferrazzi, Chief Executive Officer, YaYa
Lewis Henderson, Senior Vice President, William Morris Agency
Mark Owens, EVP/Chief Strategy Officer, Davie-Brown Entertainment
Moderator: Bob Dowling, Editor in Chief and Publisher, The Hollywood Reporter

KEYNOTE PRESENTATION
David Collins, Co-founder, Scout Productions (and creator/executive producer of Queer Eye For the Straight Guy)

BRANDED ENTERTAINMENT: THE CLIENT'S PERSPECTIVE
Rich Stoddart, Marketing Communications Manager, Ford

HOW TO MASTERMIND THE BRANDED ENTERTAINMENT EXPERIENCE
Damon Dash, Chief Executive Officer, Roc-A-Fella Enterprises
Interviewed by Donny Deutsch, Chairman and Chief Executive Officer, Deutsch, Inc.

THE NEXT BIG IDEA: THE FUTURE OF BRANDED ENTERTAINMENT is coming back to New York in October 2005. If you would like to be included on the mailing list, please mention the event and e-mail your name, title, company name, address, telephone and fax numbers to jkobin@vnubusinessmedia.com. Thank you.