As the media landscape continues to evolve, it's becoming much more difficult to reach consumers through traditional marketing and advertising campaigns. So what can you do to break through the clutter? How can you overcome the challenges caused by VOD and DVR viewing?

The 6th installment of The Next Big Idea: The Future of Branded Entertainment will examine forward-thinking ways to make an impact on your target audience. Hosted by Adweek, Mediaweek, Brandweek, Billboard and The Hollywood Reporter, this two-day event will explore unique and innovative opportunities to get your brand in front of consumers and influence their buying power.

This must-attend event is a platform to network with key industry influencers and learn from creative strategists and experienced brand leaders who will reveal:

• Critical information that will improve your marketing strategies
• The risks worth taking
• How to measure and monetize your investments
• The best ways to maximize your budget
• How to reach your audience in today's increasingly complex media environment
• The latest trends in social media, film/TV brand integration, online video content, digital cinema, game advertising...and much more!